Content & Social Media MARKETING CASE STUDY
Brian Head Resort
Building stronger content, a more consistent brand story, and a social presence people wanted to engage with.
Industry
Ski Resort / Outdoor Recreation
Services
Photography / Videography / Social Media MARKETING STRATEGY
Focus
Content Production / Brand Positioning / Social Media
THE CHALLENGE
Turning Content Into Brand
Brian Head already had a loyal following, but engagement was declining and the resort needed more consistent, professional photo and video content. The ski resort social media marketing strategy focused on building a stronger asset library, reinforcing Brian Head’s brand pillars, and creating content people actually wanted to engage with.
Measurable Growth
+15%
Organic Follower Growth
+25%
Total Engagement Increase
+25%
Year-Over-Year Share Growth
The Approach
Strategy & Execution
Build the content. Reinforce the brand. Make social worth following.
01
Build a Better Content Library
Over eight months, six multi-day shoots were planned around seasonal priorities, upcoming campaigns, terrain, asset gaps, talent, and specific photo and video needs. Each production was built to deliver a versatile content library that could support multiple channels, formats, and marketing moments throughout the season.
Choose Talent With Purpose
02
The people in the content mattered just as much as the locations. Talent was intentionally selected to reflect the experiences and audiences Brian Head wanted to represent, while relationships with athletes, guests, employees, and locals helped keep the content natural, credible, and true to the mountain.
03
Keep the Brand Story Consistent
Social content was built around four recurring brand pillars: Red Rocks & Scenic Beauty, Tight-Knit & Welcoming, Less Crowded, and Affordable. Keeping those themes consistent helped every post reinforce what made Brian Head different, from the Southern Utah landscape and mountain community to more time on snow and an approachable price point.
04
Make Social Media Worth Following
Brian Head already had the audience. The opportunity was giving people more reasons to engage. Content balanced useful resort updates, shareable mountain culture and humor, consistent brand storytelling, and promotions that felt natural within the feed.
PHOTOGRAPHY GALLERY
"All of your work has profoundly boosted our socials and brought a community to our online presence. You will truly be missed here at Brian Head."
Tom Pettigrew
Brian Head Resort General Manager
READY TO SCALE?
Start a project centered on strategy. Whether you need a cinematic content library or a high-performance commercial campaign, our process is built around how your media will actually be used to grow your business.
